From building an awesome professional website to improving your digital presence online, we have found that the competitor analysis is something that can do wonders for you. In the times where every other person is roaming online, finding a place for your brand among giant players are a bit tough. Once you’ve mastered the art of competitor analysis and implement the insights with some tweaks to your website, you can drive unheard of traffic organically and boost your sales. It’s that simple!

Targeted traffic was, is and always will be the lifeline of your online business. With proper keyword research, social media engagement, link building, backlink analysis, site auditing and much more, we ultimately tend to divert the right people to our website. Why?






Because when you succeed at those parameters, more and more people land on your website, find value, make sales and your bank account will smile. Now the point is that if these parameters hold that much importance in deciding your website’s fate, is there any tool online that facilitate all of that in a single platform?

The answer is YES! It’s called SEMrush – One of the leading competitor SEO research tool in the market. Let’s dive deep into this.

SEMrush is one of the leading competitor SEO research tools in the market. Founded by Oleg Shchegolev and Dmitry Melnikov in 2008, it now features more than 5 million users worldwide. SEMrush raised a whopping $40m in 2018 and is rolling out aggressive new features as well. Their backlink and keyword database is now larger than fellow competitors in the market.

In short, SEMrush acts as an online visibility management and content marketing platform that enables businesses to optimize their digital presence to the next level. With more than 40 tools within their robust software and seamless integration with Google task management platform, SEMrush has become the first choice of digital marketing pro marketers across the world.

With SEMrush, marketing professionals gain insight over the consumer metrics that convert with respect to the interests and potential demographics. This insider information gives an edge over their competition and very easily grabs people’s attention by providing better eye-catching content.

SEMrush can be used to fulfill following tasks:

  • Competitor research
  • Position Tracking
  • Link building
  • Keyword Research
  • Backlink Analysis
  • On-page SEO
  • Website Audit
  • PPC Research
  • Content Planning
  • Social Media Monitoring

Although SEMrush offers a ton of features and services so as to outreach your brand value in the market, but not all would be able to extract complete benefit out of this. This is simply because SEMrush houses large premium knowledge base; which might seem a bit overwhelming for some. So, its important to know before-hand who can benefit from it after all.

  • Business owners aiming to maximize their reach to a larger audience
  • Digital marketing agencies
  • SEO Consulting firms
  • In-house marketers having small to medium size businesses
  • Competitor’s organic positions
  • Competitor’s Ads text
  • Domain comparison by keywords
  • Organic research
  • Advertising research
  • Audience insight
  • Long-tail keyword research
  • In-depth Ad campaign analysis
  • Backlinks analysis
  • Toxicity score
  • Domain vs domain
  • SEO content template
  • Product listing ads
  • Traffic analysis
  • Keyword magic tool
  • SEO writing assistant
  • Social media tracker
  • Social media poster
  • Site Audit & Site health score
  • Position tracking
  • Brand monitoring
  • PPC keyword tool
  • Ad builder
  • PPC map
  • PPC KW tool
  • On-page SEO checker
  • Backlink audit tool
  • Content gap analysis
  • Adsense
  • Crawl audit tool

  • Competitive Advantage

Marketing professionals using SEMrush reap the most from analyzing where their competitors are doing great. Google ranked keywords, proven ad texts, targeted customer demographics are some of the attributes which can be used as an advantage to boost search engine ranking.

SEMrush also let companies know of any new competition in the market and how their respective Google ranking change; which would help fine-tune your SEO plans.

  • Integrated Social Media Marketing with SEO

In the age of Social media influence, we cannot afford to ignore their significance in online sales. SEMrush provide marketers with the detailed and elaborated tool to maximize engagement with consumers and measure brand’s reputation & social influence. This helps target the right audience at the right place which in turn converts engagements into sales.

  • Easy Monitoring and Management of Online Visibility

SEMrush facilitates you to monitor how visible your brand and content are on the web. With it, you can easily manage how well or bad your keywords compete with corresponding competitors. Plus, you also get to see which more keywords you can target across different channels. Their visibility tools include CPC map, On-page SEO checker, Backlink audit tool, domain comparison, brand monitoring, site health, among many others. With SEMrush, all these can be done with few clicks and for both paid & organic searches.

  • Improved Content Marketing

SEMrush helps you optimize your content marketing to a great extent. It does so by letting you know which keywords you own and which are the ones you can compete for. With the help of a special tool called Content Analyzer, you can measure your content’s global SEO along with social performance. Furthermore, its SEO writing assistant feature helps you in optimizing the content with target keywords & plagiarism. This may seem small but it has a huge impact on how string your content is on web.

  • Strategic Advertising

Business firms can use SEMrush to discover ways to plan their advertising approach in a much profitable way. This method helps optimize the overall budget on advertisement as well; which in turn gives a distinct approach towards a much more targeted and enhanced campaigns.

  • Better PPC Management

SEMrush always aim at over-deliver expectations with their integrated tools. It not only just monitors organic search results, but also helps you prepare, strategize, and execute PPC campaigns. This helps you cross-match and ignore the negative keywords along with focusing on those that matters to your audience.

  • Easy-to-understand & Simplified Reporting

In SEMrush, you can very easily gather all the data and export them to a professional grade pdf format. Plus, you can customize them with ease. The best part here is that you do not have to leave the SEMrush dashboard to execute the functions. Everything can be done well in the same platform. Moreover, you can share your reports via email, social link or direct link. Plus, you can even schedule the automated reporting to go out regularly. This feature is very much helpful for the web-based companies and digital marketing agencies for timely audit and site health analysis.

SEMrush Plans - All SEMrush plans include 40+ advanced tools and features to boost your marketing.

semrush pro plan

$99.95/month (billed monthly) or $83.28/month (billed annually)

  • 10,000 results/report 
  • 3,000 reports/day
  • 250 Keyword metrics updates/month
  • 3 projects
  • 100,000 pages to crawl/month
  • 20,000 pages to crawl/project 
  • 500 keywords to track
  • 500 SEO Ideas Units
  • 50 social profiles for monitoring 
  • 10 social profiles for posting 
  • 5 scheduled PDF reports 
  • 1 User included
  • 1 additional user available for purchase
  • +$70/mo price per additional user

semrush guru plan

$199.95/month (billed monthly) or $166.62/month (billed annually)

  • 30,000 results/report 
  • 5,000 reports/day
  • 1000 Keyword metrics updates/month
  • 15 projects
  • 300,000 pages to crawl/month
  • 20,000 pages to crawl/project 
  • 1500 keywords to track
  • 800 SEO Ideas Units
  • 100 social profiles for monitoring 
  • 30 social profiles for posting 
  • 20 scheduled PDF reports 
  • 1 User included
  • 2 additional user available for purchase
  • +$140/mo price per additional user
  • Unlimited topics to research
  • 800 SEO content templates
  • 20,000 pages to audit

semrush business plan

$399.95/month (billed monthly) or $333.28/month (billed annually)

  • 50,000 results/report 
  • 10,000 reports/day
  • 5000 Keyword metrics updates/month
  • 25 projects
  • 1000,000 pages to crawl/month
  • 100,000 pages to crawl/project 
  • 5000 keywords to track
  • 2000 SEO Ideas Units
  • 300 social profiles for monitoring 
  • 50 social profiles for posting 
  • 50 scheduled PDF reports 
  • 1 User included
  • 9 additional user available for purchase
  • +$140/mo price per additional user
  • Unlimited topics to research
  • 2000 SEO content templates
  • 20,000 pages to audit

  • Powerful keyword research system
  • Competitor research enables us to strategize our approach a much profitable way
  • One of the largest SEO keyword database sourced from a ton of geographical locations
  • Well detailed and minutely observed traffic analysis feature enables us to work on the website performance
  • Brand monitoring feature integration
  • Strong social media toolkit
  • Advertising toolkit with features like display advertizing, PLA research, ad builder & keyword ad history
  • Link building functionality with CRM style format helps you outreach your visibility
  • Excellent for in-depth keyword research & analysis
  • Great for analyzing how well or bad your website has ranked over time
  • Impressive database of backlinks
  • Easy to use domain analysis platform – you get everything clearly at one place
  • It’s rock solid Site Auditing feature provides an easy-to-follow set of instructions on how to improve technical SEO and On-page SEO aspect of your website
  • Comprehensive support via email, phone & chat
  • Keyword difficulty stats are not completely reliable
  • Only provides data from Google – competitor tools like Ahrefs provide data from other search engines as well
  • User interface may seem a bit complex at times
  • Bit expensive SEO toolkit for beginners on a tight budget
  • Plans only come with one user account – additional seats are expensive


Now that you have read our detailed yet crisp review on SEMrush, you probably might have started thinking whether investing such hefty amount for a content marketing or online visibility platform is worth or not?
My answer to you is YES & probably NO both!
Let me explain that for you.

SEMrush, no doubt, is a real solid SEO tool that has the capability of providing you data worth millions (if properly used). Its standout features of link building and site auditing tools give you an excellent resource for making our content stand out among others. But these all don’t matter if you are a complete beginner.

So, it’s a big YES for someone who has been in the online world for some time (pro players) and needs to advance the game professionally. And it’s a NO for a complete beginner because all those criticalities involved to perfect your website would be overwhelming. I am not referring SEMrush being useless for newbie but considering the premium price point it holds, how long you think you can continue if unable to justify the hefty price you are investing!

So get in the online ocean for now, swim here and there for some time to have an insight of how things actually work. And if you feel confident enough to move to another level, you’re most welcome to try the amazing SEMrush!

For Pro-players, SEMrush does play a prominent role in better content visibility. SEMrush’s effectiveness lies in the unified design software portal for all your varied needs and the notion of delivering detailed insight of concrete knowledge. So whether you wish to run the competitor analysis or keyword research or Ad building, SEMrush has it all.

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